Personal Branding for UX and design is essential these days. You have to stand out! Part One of the Google/Coursera Foundations of UX Design Course included an in-depth discussion of personal branding. As aspiring UX Designers, we shall be called upon to present ourselves to the world, and sell ourselves as professionals. Although I finished the Module easily, I decided to study the element of personal branding in greater depth, dedicating a significant amount of time to it in the past three weeks.
How do others see me?
It was particularly intriguing to compare what I think of myself to how others see me. I set the barrier very high for myself and think that healthy self-criticism is essential for both knowing oneself now, and growing in the future. My tendency is to be very direct and I know that this can sometimes be hard to take.
So, I asked on Facebook. Hey, it’s 2021, what else am I going to do? I am so grateful to all the friends who took some time to help me. I ended up with 200 words to work with for personal branding. The ones that showed up time and again where hardworking, perseverant, high expectations, friendly, creative, offbeat/original, intelligent, direct and “todo terreno”, which in Spanish means “all terrain”. Well, those fit pretty much with my own idea of myself, so the experiment was a success!
What I did add, and which no one else flagged up, was the word “Autodidact“. As you will see from my about section, I am good at a lot of different things. I have a relentlessly curious mind, verge on the restless and honestly do not know what it means to be bored. There is always something to learn! “Thank goodness I do yoga and meditate” say I, only half-jokingly. My need to learn is constant. When I face a problem, or encounter something unknown, I study it. I make notes. I create a mental map of it, integrate it, and make it fit with the rest of the encyclopaedia I carry around in my head.
I created the graphic below with Inkscape. All the words, both in Spanish and in English, are arranged. I chose the circle because it suggests both an eye (seeing myself) and a spiral into the centre.
Now that I have finished this exercise with gusto I will jump back into the course, on Part Two. I can’t wait! check back for more reflections and musings.